Marketing Automation & Custom Tools for Performance-Driven Brands

Stop living in spreadsheets. We design and build custom tools, dashboards, and workflows that turn your marketing data into always-on growth systems.

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Is This for You?

This service is ideal for brands and agencies that are already investing in digital marketing and are tired of manual reporting, inconsistent data, and missed opportunities in the funnel.

What We Build for You

Instead of one generic "tool", we create a suite of focused systems that plug into your existing stack—Ads platforms, analytics, CRM, and spreadsheets.

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Automated Performance Reporting Suite

A single source of truth for all your campaigns. No more downloading 10 CSVs, copying into Excel, and fixing formulas at midnight.

What it includes:

  • Unified performance dashboards (Excel / Sheets / Web)
  • Channel, campaign, and creative level views with custom KPIs
  • Automated MoM/YoY comparisons & pacing vs. plan
  • One-click export to client-ready PPT or PDF
Business Value:

Save hours every week on reporting • Spot issues faster (CPC spikes, ROAS drops, pacing problems) • Make decisions on live numbers, not last week's snapshots

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Vendor Data Normalizer & Master Dashboard

Different partners. Different formats. One clean master file that actually makes sense.

What it does:

  • Ingests raw files from platforms and partners (Search, Social, Programmatic, Audio, CTV)
  • Standardizes naming conventions (campaigns, initiatives, tactics, markets)
  • Calculates key metrics consistently (CPM, CPC, CPA, ROAS, VTR)
  • Feeds a master dashboard you can slice by brand, channel, campaign, or date
Business Value:

Reliable, comparable data across all vendors • Faster month-end and quarter-end reporting • Foundation for deeper analytics like MMM or foot-traffic/sales analysis

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SEO Content & Programmatic Pages Engine

Turn your keyword research into scalable, on-brand content instead of random one-off pages.

What it can do:

  • Generate content briefs for priority keywords (structure, headings, FAQs, internal links)
  • Create programmatic page templates for city/service or product variations
  • Suggest meta titles, descriptions, and schema markup
  • Output content in formats ready for CMS upload (WordPress, Shopify, etc.)
Business Value:

Faster content production without sacrificing quality • Better topical coverage and authority • Consistent on-page structure across hundreds of pages

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Smart Lead-Gen & Support Assistants

Simple website assistants that answer questions, qualify leads, and send structured information to your sales team.

What we implement:

  • Website chat/lead widgets that ask the right qualifying questions
  • FAQ assistants trained on your site content and policy docs
  • Integration with your CRM or email system so leads are properly tagged
  • Simple dashboards for your sales team with conversation history & key details
Business Value:

Better quality leads (with context) instead of just raw form fills • Fewer repetitive queries on email/WhatsApp • Faster response times and improved user experience

How We Work With You

1

Discovery & Blueprint

We start with your current stack: platforms, reports, processes, and KPIs. Together we define exactly what needs to be automated, what needs to be standardized, and what decisions you want to make faster.

2

Build & Integrate

We design the workflows, connect your data sources, and build the dashboards or tools. All logic is documented and aligned with your existing naming conventions and reporting needs.

3

Test, Train & Optimize

We run the system in parallel with your current process, validate numbers, and fine-tune. Your team is trained on how to use the new dashboards, utilities, and workflows. Then we keep improving them as your marketing evolves.

Why Build These Systems With Bizzsoft Digital?

Deep Performance Marketing Experience

Years of hands-on work across Search, Social, Programmatic, Audio, and CTV with global brands and complex budgets.

Strong Analytics & Reporting Background

Experience in building fiscal/monthly/bi-weekly reporting frameworks, foot-traffic integrations, and multi-vendor master files.

Tech + Marketing Under One Roof

We understand both the code and the campaign metrics, so each tool is designed around real media and business questions—not just "nice looking" charts.

Custom, Not Off-the-Shelf

Everything is tailored to your stack, your taxonomy, and your reporting rhythms. No forcing your data into a rigid template.

How We Engage

Every build is custom, but most clients fit into one of these engagement models:

One-Time Build

Scope: A specific dashboard or automation (e.g., Performance Reporting Suite).

Outcome: Fully documented system + handover.

Build + Ongoing Optimization

We build your core tools and then stay on to maintain, update, and extend them.

Ideal when: Your campaigns and vendor mix change frequently.

White-Label for Agencies

For agencies that want to offer automated reporting and custom tools to their clients under their own brand.

Share Your Requirements

Frequently Asked Questions

Do you replace our existing tools or work on top of them?

We usually work on top of your current stack—Google Ads, Meta, GA4, CRM, and partner exports—so your team doesn't have to change platforms. We connect and orchestrate them so you get better visibility and less manual work.

How long does it take to build a custom dashboard or automation?

For a focused, single-channel dashboard, it can be as fast as a couple of weeks. Multi-channel, multi-partner systems take longer depending on the complexity and number of data sources.

Can you work with our in-house tech or data team?

Yes. We're happy to collaborate with internal teams so that access, security, and future scalability are handled properly from day one.

What do you need from us to get started?

Access to sample reports/exports, clarity on KPIs, and an overview of your current reporting and campaign workflows. From there we can suggest a concrete plan.

Ready to Turn Your Marketing Into a System?

If you're serious about scaling performance and tired of fighting with spreadsheets, let's talk.
We'll map your current setup, identify the biggest bottlenecks, and propose a practical automation roadmap.

Schedule a Free Discovery Call